ALL Weather MTE

Art Director: Kayla Anderson

Vans is leaping into the unexpected, in true Vans style. We followed their challenge to 

“Weather Any Weather” by taking their new waterproof shoes where shoes don’t always dare to go. 

Experiences OFF THE Beaten Path

  • The Vans Van will travel the US through every kind of climate and experience

  • Driven and recorded by 3 influencers, they will capture and highlight moments off the beaten path

  • The documentation will be put together at the end in a visual storytelling platform

Social Media Mood Board